Influenced by her Indian heritage and a mix of cultures, Rose’s passion for health and food led her on a transformative journey. Inspired by her friend Esmeralda and her uncle’s organic farm, and later by Sita’s wisdom in Ayurvedic medicine, Rose founded Esme + Sita. They started as a distributor of high-quality, organic Ayurvedic products, offering seed bars infused with exotic spices like turmeric and ginger. Their aim was to promote holistic well-being. With transparency, passion, and a commitment to quality, Rose and her partner Mohamed embarked on a mission to bring the best of East and West together.